About
Designing experiences that people genuinely want to be part of.
I’m Emilie, a Sydney-based Product and Experience Designer with a background in UX/UI, branding and visual communication. I design for people, not just screens — creating products, brands and moments that feel considered, useful and human.
My Approach
Good design isn’t just about making something look beautiful. It’s about understanding people first.
My work sits somewhere between strategy, design and storytelling. I enjoy understanding how people think, uncovering what they need, and translating those insights into experiences that are both thoughtful and visually engaging. Every project starts with curiosity, asking questions, uncovering behaviours and challenging assumptions before moving into ideas, prototyping and design. I enjoy the messy early stages just as much as the polished outcomes because that’s where the most meaningful solutions are usually found.
With a Bachelor of Design from UNSW and experience across UX/UI, brand identity, social media and customer experience, I care deeply about how every touchpoint can transform from a first impression into a full product experience.
What I do
I work across multiple areas of design, balancing empathy with commercial thinking to create work that feels intuitive, purposeful and memorable.
Interfaces, journeys, prototypes and digital product systems.
Behaviour, insights, service thinking and experience mapping.
Identity, visual language, content and communication design.
Photography, social media strategy and storytelling systems.
A few things that shape my work
Outside of design, I’m endlessly curious. You’ll usually find me travelling, snowboarding, scuba diving, bouldering, taking photos or trying somewhere new to eat. I’m drawn to new places, people and experiences, whether they give me a new perspective, an unexpected idea or just a good story to tell.
Quick facts
Based in: Sydney, Australia
Available for: Product Design • UX/UI • Brand Design • Creative Strategy • Freelance • Social Media
Tools: Figma • Adobe Creative Suite • FigJam • Framer • CapCut • Notion • Canva • Meta Business
Interests: Behavioural psychology • Photography • Travel • Outdoor adventure • Social connection • Emerging tech • Sustainability • Sport
Currently
Currently working across freelance design and content, refining my portfolio and exploring ideas for future creative projects. Outside of work, life lately has involved plenty of bouldering, tennis, long walks with my dog Alfie, good food, great friends and meeting lots of new people.