The visual identity was built around hand-drawn illustration, a warm cream and forest green palette, and a relaxed wordmark that communicated character without trying too hard. Deliverables included a tri-fold all-day menu, a brasserie menu card, promotional deal posters, and local community flyers — all cohesive within the new brand system. Social media management ran alongside the design work: strategy, scheduling, photography and community engagement. Ball Boy has since moved on to new ownership and a new name, but the brand built during this period set the tone for how the café showed up in its community.